It really started in 2000 when Pfizer jumped on the scene. Ironically the driver's last name was Fuller.

Pfizer stayed in the sport for many years and GSK got in on the act for a while too



And that is a very good point. How is it that products like these can be advertised, and advertised extensively, with little repercussions. We have a hard enough time trying to convince patients that generic brands are equal across the board or that simvastatin will work just as well as Lipitor in treating a patient's cholesterol.
Yet things like this are allowed to be advertised in anyway they please. Usually there is some crack down and fines involved for false advertising (Airborne being the prime example) but by then the damage has already been done.
You would think someone would want to step in and say, "Wait a minute, aren't we undermining legitimate healthcare by allowing these products to be on the market?"
And that is a very damn good point. Then again someone would have to overlook the dollar amounts involved and we all know that isn't terribly likely to change any time soon.
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All those cheap pens and mugs given to doctors are no longer allowed under new voluntary guidelines being issued by PhRMA, the US trade group. I'm surprised no action is taken on something that is so widely viewed on television.
Speaking of those pens, they are being sold on ebay as collector's items now.
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