People can pick out a good car from a bad car. Who makes a quality LCD TV and who doesn't. What business creates long lasting furniture versus one that does not.
But can the vast majority of consumers know what the difference is between Aleve and Tylenol? You bet your ass they can't. That's why all the Aleve ads today advocate the fact you need to take less Aleve tablets during the day compared to Tylenol. As if taking less tablets per day equates to something that is safer and/or stronger.
The other day one of our store managers unknowingly put these three products in a row on the shelf.
We've all seen the Claritin Eye Drops commercial on TV lately. Same goes for the Zyrtec Itchy Eye Drops as well. I'm sure those of you with pharmacy knowledge had the exact same thought I did.How the hell are they using loratadine/cetirizine for an eye drop?
That is until I started doing some digging and discovered the active ingredient. Low and behold it was simply ketotifen, better known the former prescription eye drop Zaditor.
You see some marketing 'whiz' got a hardon a few months back when he thought up this idea. "These brand names sell well," Mr. Shit-for-brains thought. "So why not slap their names on some kind of anti-itch drop for the eye even if its a completely different drug!" I'm sure shortly there after he/she received some sort of bonus for their 'creativity'.
Here's the problem I see with this, these drops do not contain the drugs they are advertising. Everyone knows Claritin is loratadine and that Zyrtec is cetirizine, yet neither one of these products contains their respective known drugs. That is a little misleading is it not?
Sure we have Tylenol Cold, but that actually contains Tylenol. What if something came out that was called Tylenol Long Term Relief but was really just naproxen? Wouldn't that confuse the hell out of patients? Note: Shit I probably just gave some retard an idea for a product...
Already I have people asking for the eye drops with Claritin in it. I don't even bother, at least right now, to explain to them that there is no such product.
Chalk another point up for the anal raping of the American people by the pharmaceutical companies and their marketers. My ass is starting to chafe, how about yours?
4 comments:
Wow, good catch. It does seem really dirty handed to do that. I'd bet because the drug name is more popular than the company who makes it, they feel they have to do it.
I can only think of a few companies able to do this with a multi-selection of drugs. Johnson & Johnson, and Store Brands (like Wal-Mart's Equate)
Yeah, very shady indeed.
a few years ago there was a product called 'chlortrimeton non-drowsy formula'. guess what... there was no chlortrimeton in it. it was nothing but sudafed. so your non-tylenol tylenol isnt so far fetched after all.
Good catch.
Agree with you. Pharmacy has become more marketing. Especially OTC drugs, because then they don't have to sneak this crap by a prescribing MD, who might catch the gimmick. Instead, they do DTC, and most people have no clue.
Tylenol PM is just straight up Benadryl. OTC marketing is a joke.
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